10 Years of Decoding What Works in Online Fundraising is FREE courtesy of NextAfter
The only way to truly know what works to increase donation and grow generosity is to test. And when I say “test”, I don’t mean:
- “We tried that last year, and it didn’t work.”
- “We started doing that in our emails, and our open rates have been better.”
- “We did that on our donation page, and our donors say they love it.”
- “We can’t do that – our board doesn’t like it.”
