19 Pitfalls to Avoid on Your Main Donation Page with Jon Powell and Tim Kachuriak is a FREE course courtesy of NextAfter
1 Lesson / 62 Minutes / FREE
Most fundraisers assume that someone visiting their main donation page has already decided to give. And to an extent, they are right! Few visitors accidentally land on your main donation page – they often have to click through at least one other page to find it.
So then why do our main donation pages suffer from such low conversion rates? How is it that well-intending people arrive, and then leave without donating?
Is it something we are saying? Or something we are not saying?
A deep analysis of 300+ donation page experiments has revealed 19 areas that can significantly hurt your donor conversion rates and revenue on your main donation page if overlooked and unadjusted.
In this webinar, Jon Powell will show you how to adjust each of these 19 key areas of your main donation page so you can ensure the greatest possible generosity from those considering giving to your organization.