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6 Strategies to Write and Design Better Email Fundraising Campaigns, by NextAfter

6 Strategies to Write and Design Better Email Fundraising Campaigns is a FREE course courtesy of NextAfter

1 Lesson / 71 Minutes / FREE

According to GIGAOM Research, email is ranked as the most effective tactic for awareness, acquisition, conversion, and retention. It also has a better return-on-investment than any other channel.

But getting the most out of your email fundraising isn’t as simple as applying the latest best practices. In fact, an analysis of 218 email fundraising experiments shows that most best practices are actually hurting fundraising results.

In this free webinar, you’ll discover 6 tested and proven strategies that will help you write more effective emails and design campaigns that are proven to increase donations and revenue. These strategies will show you how to:

Use the right tone and voice.
Write copy that appeals to your reader.
Choose the best design for your context.
…and more.

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