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7 Ways That Empathy Can Grow Your Donor File, by NextAfter

7 Ways That Empathy Can Grow Your Donor File is a FREE course courtesy of NextAfter

1 Lesson / 60 Minutes / FREE

Today’s fundraising environment is a paradox. Online marketing gives us more opportunities than ever to reach new donors; yet actually growing your donor file is more difficult than ever before.

Traditional online marketing tactics don’t lend themselves well to actual donor growth, because a fundraising relationship really begins with empathy. This means stepping out from behind the marketing automation and making real connections with your donors.

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