7 Ways That Empathy Can Grow Your Donor File is a FREE course courtesy of NextAfter
1 Lesson / 60 Minutes / FREE
Today’s fundraising environment is a paradox. Online marketing gives us more opportunities than ever to reach new donors; yet actually growing your donor file is more difficult than ever before.
Traditional online marketing tactics don’t lend themselves well to actual donor growth, because a fundraising relationship really begins with empathy. This means stepping out from behind the marketing automation and making real connections with your donors.