7 Ways to Reduce Friction and Increase Donations is a FREE course courtesy of NextAfter
1 Lesson / 6 Minutes / FREE
At any point in the donation process, your potential donor is just a single click away from exiting your page. If there is too much donation page friction, you might as well be clicking the back button for them. Putting too many steps between the donor and completing the donation can make giving unpleasant. But if we can reduce friction, we can turn giving into the joyful activity that it should be.