Acquire more emails using an exit-intent offer | Experiment 6029 – with Tim Kachuriak is a FREE course courtesy of NextAfter
1 Lesson / 2 Minutes / FREE
The Alliance Defending Freedom blog gets high volumes of traffic with the majority coming from social media. Over a series of past experiments, we had determined a strong message that maximized the number of emails acquired using a slide out offer that was visible when visitors scrolled down the page.
We had the hypothesis that a new delivery mechanism for the value proposition could be more effective. We decided to test out an exit-intent popup that would appear when visitors moved their mouse outside of the browser window. We made sure to target this experiment at desktop users only as mobile users would not be able to experience the effect.