Additional copy could lift your donations| Experiment 6623 – with Tim Kachuriak is a FREE course courtesy of NextAfter
1 Lesson / 2 Minutes / FREE
Illinois Policy Institute had created a test on their website that was able to drive a significant increase in traffic to their donation page. However, the page was not getting the level of conversion that we would expect for a site’s primary donation page. After examining the page, we realized that we may not be adequately explaining why the visitor should give a gift. The only value proposition on the page was a single headline that did not provide clarity on what the organization does.
We decided to create a treatment that would lay out an argument for what was unique and appealing about the organization and why the visitor should give a gift.