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An empathetic email message can lead to more donations | Experiment 616 – with Tim Kachuriak, by NextAfter

An empathetic email message can lead to more donations | Experiment 616 – with Tim Kachuriak is a FREE course courtesy of NextAfter

1 Lesson / 3 Minutes / FREE

With a little over two days left before the end of the year, Heritage Foundation email subscribers had received six different messages from Jim DeMint– the president of the organization– asking for their support with a year-end gift. Best practices suggest that the email signer should be the most publicly know leader of the organization, and should rarely (if ever) change to ensure donors hear a consistent voice. Heritage tested that theory by sending an email from someone else in the organization.

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