This PREMIUM Course brought to you by the Nonprofit Academy
Do your donors bring you more qualified donor prospects?
Are they raving fans of your nonprofit?
Before there was Facebook or Twitter, there was “Creating Donor Evangelists”!
Learn how…by turning your fundraising effort on its head!
Fundraising isn’t getting easier. And fundraising letters are losing effectiveness. Donors are feeling caught between the combination of a recession and the rising cost of energy. And, donors are more distracted than ever with things like the ever increasing choices of TV channels, Tivo, social media, Twitter, Facebook…the list could go on. Traditional fundraising tools like direct mail are losing their effectiveness.
If we want our nonprofits to survive—and even thrive—we need to help our donors become “evangelists” for our programs. It’s always been more cost effective to retain donors than it is to attract new donors to our cause. Plus, these retained donors are more likely to talk about us to their friends.