5 Ways To Skyrocket Your Profits As A Nonprofit Consultant
Being a not-for-profit consultant is easy. (Okay, before you get angry, work with me, here.) It’s easy to tell yourself it’s okay to overwork yourself while barely scraping by, sacrificing your personal goals. That’s an unfair characterization of nonprofit workers, and it’s not fair to you in running your consulting practice, either. Just like a great nonprofit run responsible surpluses while meeting its mission of serving their clients in the most efficient way possible, you can take the right steps to be profitable, meet your personal goals, and make your clients happy and successful. Try these steps to transition from a Not-for-Profit Consultant to a Consultant to Nonprofits.
- Be systematic. Systematization is freedom. If you can put routine work on autopilot, you can focus your brain on (and get better money for) the high-value-added services you can bring to your clients. For example, if you consult in HR, would you rather do the low-value work of placing advertising and doing the first cut on resumes, or the high-value work of helping your client pick between the five super-candidates? Systematize the low-value work. Jump into high value (and higher profit) work with both feet.
- Plan. There’s no avoiding circumstances that force us to react. Yet planning gives you a framework decide whether you need to react, and if so, how much. If, for example, you plan on recruiting clients who serve children, and an opportunity comes up to work with a great environmental organization, the fact that you have a plan gives context to your decision. It’s not that you must say no to the opportunity. Your plan allows you to understand better why you could accept or reject the opportunity.
- Get known. Can you describe what you do to a child? I’m not suggesting that you have any children as clients, although I am sure that at least one has acted a bit child-like. No, can you offer a description of your services that when someone hears it, they can tell someone else? In nonprofit language, you’ve made that other person your “volunteer.”
- Stay known. Do you know today’s three kinds of networking? Group (the AFP mixer, for example), one-to-one (meeting at Starbucks) and Social (Facebook, LinkedIn, etc.) One leads to another to another, then to clients. Meet someone at the monthly AFP event. Have coffee with them a week later to see how you can help each other. Connect on LinkedIn and keep up on their career. Because they met you, they’ll read your LinkedIn post and share it with their friends. One of their friends becomes your next client.
- See the old in the new. Think of this: peer giving campaigns are among the newest, and oldest ways to raise money on the planet. Newest? For sure. Online platforms that allow someone to sponsor your client’s programs from anywhere, at any time. Oldest? Like nearly every fundraising effort, they rely on social connections and trust. Your value to your clients is to help them leverage what’s new, and old, to give them a solid basis for success.
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