Ellen Bristol is the founder of Bristol Strategy, designer of the SMART Way methodology, developer of the Leaky Bucket assessment and developer of SMART Way Management, a CRM app supporting account-based marketing for major and corporate giving.
Her mission: improve nonprofit management disciplines worldwide to strength the sustainability and financial health of the sector.
Ellen launched Bristol Strategy after 20+ years in information technology sales. She drives Bristol Strategy's software development, manages their training, consulting and productivity research, keeps clients happy, and forges business relationships with other nonprofit experts and technology providers. She also naps a lot. Ellen is the Geek-in-Chief on all issues related to performance management, fundraising effectiveness, and building fundraising capacity.