A Strategic Approach To Fundraising
Whether you are new to fundraising or have been in the field for many years, you probably know that the key to developing a consistent stream of donations lies in building relationships. Once a donor connects with a nonprofit, they are much more likely to donate again and again if they are engaged with the organization. The value that a retained donor brings to a nonprofit is enormous. In fact, nonprofit marketing expert Adrian Sargeant found that just a 10% increase in attrition can yield a 200% increase in projected value. By focusing on the long-term value of a donor, an organization can make a big and positive impact on the bottom line. As a fundraiser, the ultimate goal is to retain these donors year after year. Therefore, it can be said that donor engagement is the key to retention.
MarketAtomy’s non-profit donor funding program focuses on building a structured approach that supports donor engagement and retention. Upon completion, you will have a funding process in-place and the documentation and systems that are communicated to all participants within the organization.
As a social entrepreneur, whether you’re an emerging business or nonprofit, you need the right information, and you need it now! That’s why Nonprofit.Courses brings you MarketAtomy Academy premium content. This course, like their others, takes a deep dive into its subject so you can get to why you started your enterprise in the first place – to impact people!