No matter what you sell, getting prospective customers to buy doesn’t happen in an instant. The process is dictated by the buyer and not you. It unfolds in stages: Warming up cold prospects to the idea of spending their hard-earned cash on your product or service and priming them for purchases in the future.
Unfortunately, in today’s climate of low trust and fierce competition … that’s no easy task. The “funnel” metaphor means you’ll begin with a large audience of prospective buyers that will eventually pare down to a smaller group of highly-targeted, high-value customers.
This course will introduce you to the funnel development process and content creation. You will walk away with a customized marketing funnel for your small business.
As a social entrepreneur, whether you’re an emerging business or nonprofit, you need the right information, and you need it now! That’s why Nonprofit.Courses brings you MarketAtomy Academy premium content. This course, like their others, takes a deep dive into its subject so you can get to why you started your enterprise in the first place – to impact people!