CE Page: Content Expert Promotion
Pages that encourage content experts having their content on NpC or instruct how to make content
Want to be a Nonprofit.Courses Content Expert?
Want to become a Nonprofit.Courses Content Expert?
Apply today.
We're always looking for people who want to become a Nonprofit.Courses Content Expert.ย If you want to lend your expertise to the nonprofit community. then keep reading!
What subjects are we looking for? As it says on our homepage, Nonprofit.Courses is home to both Nonprofit Focused and Nonprofit Helpful content. Nonprofit Focused content speaks directly to issues that only nonprofits face, such as charitable gift fundraising, volunteer management, nonprofit accounting and the like. Nonprofit Helpful content includes subjects that nonprofits need to know about, but that everyone else does, too. Examples include human resources, how to speak in public, marketing and more!
What formats do we want? Nonprofit.Courses started as a video site, and remains that at it's core. However, we connect to podcasts, and documents such as whitepapers and checklists are good, too. However, we do not connect to blog posts and articles unless they cover a topic important to nonprofits where we don't have video or podcast content.
What defines an "expert"? Nonprofit.Courses wants to connect to people who know what they're talking about in every subject area important to nonprofits. You're expertise may come from experience, from academic learning, or both. You may also be surprised at what you're experienced at doing. For example, maybe you just went through a job search that transitioned you from the business world into nonprofits. How about a review of that process, what you see as the differences in the sectors and advice on making the change?
Do we connect to multiple content experts on one subject? Yes! There's no one way of doing anything... and people learn better from different voices. Bring your perspective and nuance!
What's next? Apply Today!
Or check out the links below to learn about developing your content and much more. And if you have any questions, feel free to pop us a note!
Learn about Content Expert Perks!
As a Nonprofit.Courses Content Expert you can display one of several Authorized Seals on your website, email, and social media!
Helpful Information
Nonprofit.Courses Course Guidelines
Nonprofit.Courses Content Experts Resourcesย
Nonprofit.Courses Course and Video Parametersย
Course Creation for the Nonprofit Audience: a Kickstartย
Marketing Your Video on Nonprofit.Courses
Add Your Course or Webinar on Nonprofit.Courses!
Learn How to Create an Affiliate on Popular Course Platforms
If you're not already part of the Nonprofit.Courses Community, here's your chance to join!
Meet the Nonprofit.Courses Content Experts
Meet the Nonprofit.Courses Content Experts
Our Content Experts are dedicated to your success.ย
Nonprofit.Courses is proud that some of the best in the nonprofit world have chosen to become Content Experts! Learn more about them, see their videos, podcasts, eBooks and more. Whether you're on a nonprofit staff or board, a volunteers or a career changer, running a big or small nonprofit, or just starting out, Nonprofit.Courses Content Experts offer their expertise to solve your problems, make you better informed, and bring you exactly what you need to make your mission thrive!
100 Degrees Consulting: Fractional CFO
101 Blockchains
1832 Communications
501c Services
7-Figure Fundraising
A Page Beyond
Accounting Seed
Achieve
Agile in Nonprofits
Albert Communications
AmFund
Andrew Olsen Consulting
Andrew Schulman
Araize
Arreva
Artisan Auctions
Ashley Assists
AskingMatters
Auction Frogs
Auctria
Auerbach Global-Impact Foundation
Ayda Sanver
Barlele
BCDC Ideas
Better Lemon Creative Audio
Beyond Existing Enterprises
Birken Law
Bloomerang
Blue Hills Digital
Boardable
Boss on a Budget
Bradley Burck
Breakthrough Visuals
Bristol Strategy Group
Build Consulting
BuildGood
Cal Evans
Capital Campaign Pro
Career Potential, LLC
Careers in Nonprofits
Cause Specialists
CauseMatch
Cedar Fundraising
CGT Connects
Chase Consulting Solutions
Christian Nonprofit CFO
Church Mutual Insurance
Cindy May Marketing
Coeffect
Colton Strawser
Community Boost
Concord Leadership Group
Copley Raff
Cougar Mountain Software
Council for Certification in Volunteer Administration
Courageous Communication
Coursera
Cox and Associates CPAs, LLC
CX University
Databasey
Demelza Marie
Democracy Labs
Development Consulting Solutions
DH Leonard Consulting
Diane Darling
DipJar
Donor Relations Guru
DonorBox
dotOrgStrategy
Dynamic Nonprofits Podcast
ElevationWeb
Envision Consulting
Erik Hanberg
Eskin Fundraising Training
Fairlight Advisors
Feathr
Finestone Marketing Solutions
Firefly Partners
Firespring
fLo Content
Flourish and Grit
Funding for Good
Fundraising HayDay
Fundraising Levers
FundraisingLab
Furia Rubel Communications
Get Fully Funded
GettingAttention
Gift Planning Development
Givebutter
GiveSuite
Giving Docs
GivingDNA
GivingHeartbeat
Grace Social Sector Consulting
Grant Consulting Services
Grants.gov
GrantsMagicU
GrantStation
GreatCareers/BENG
Group to Team
Growth & Co.
Guila Muir: Train the Trainer
Hallett Philanthropy
Harbor Compliance
Heller Fundraising Group
Henry Freeman
HireMyMom.com
Holly Rustick
iMission Institute
Indigo Skies Consulting
Insightful Philanthropy
Inspire-Inc
Instrumentl
Internal Revenue Service
IPM Advancement
Iris Creative
J Campbell Social Marketing
James Cox
Jeff Ostroff
Jitasa
Joanne Oppelt Consulting
Johnson and Lambert
Kanopi
Karen Eber Davis Consulting
Kathy Rue
Keela
Kirsten Ross
Knowadays
Lauren Hauptman Ink
Lavonne Nichols
Lead at Any Level
Leadership Recruiters
Lidia Varesco Design
Linda Lysakowski
Lorman Education Services
Lorrie Hartley
Louder Agency
Marilyn Donnellan
MarketAtomy
MarketSmart
Martin Leifeld Leadership and Fundraising
Mary Hiland
MCR-Inc
Michele Perlstein
MindEdge Learning
Mockingbird Analytics
Motor City Woman
My Nonprofit Advisor
Name of Content Expert
NextAfter
Nielsen Training & Consulting
Nonprofit Amplifier
Nonprofit Consultant Zone
Nonprofit Copywriter
Nonprofit Deep Dive Podcast
Nonprofit Humor
Nonprofit Jenni
Nonprofit Megaphone
Nonprofit Ready
Nonprofit Utopia
Nonprofit VOTE
Nonprofit.Courses
Nonprofit.Courses Select!
NonprofitHR
NYC Video Pros
Organizing to Win
Painted Rock Advisors
Payton Place
People415
PharoAcademy
Philanthroforce
Philips Nonprofit Consulting
Pivotal Solutions Consulting
PivotGround Consulting
PMA Consulting
Powerful Digital Solutions
Prospect Research Institute
Qgiv
Queen Bee Fundraising
Racy Conversations
Raiser Sharp Consulting
Red Apple Auctions
ResourceVol
Retainer Media
Robert’s Rules Made Simple
Sapphire Fundraising Specialists
Scott Thomas, Stewardship Matters
Sean Hale Consulting
Shalita O’Neale, Nonprofitista
Sheila Azad
SkillMasters
Skills Builder
Smack Happy Design
SMCo Thrift Consultants
Social Lens
Splendid Consulting
Sponorship Seekers Lounge
Sponsorship Collective
Sports Philanthropy Network
St. Mary’s University of Minnesota
Staupell Analytics Group
Stelter Company
StoryTelling Nonprofit
Strategic Philanthropy Ltd
Successful Nonprofits
Sucuri
Sumption & Wyland
Supporting World Hope
SureImpact
Susan Detwiler
Synergies in Philanthropy
Teach a Man to Fish
Teacher’s Tech
Teresa Huff
ThankView
The Accountant Beside You
The Board Doctor
The Course Whisperer
The Development Debrief
The Fundraising Lab
The Good Partnership
The Introvert Sisters Podcast
The Nonprofit Career Coach
The Nonprofit Hive
The Philanthropy Podcast with Sean MacCready
The โPhilantrepreneur Foundation
The Savvy Philanthropist
The Savvy Servant
The Shephard Group, Frontline Fundraiser
The Sponsorship Catalyst
Third Act Sales Consulting
Thomas Edison State University
Tracy Vanderneck
TVA Consulting
Uplifting Nonprofits
Utopia Experience
Valerie M Jones Associates
Vanessa Enoch
Vectors Group
Victoria Matey Events
Voice of Passionate Professionals
VolunteerPlainTalk
WikiCharities
WindMill Hill Consulting
WiredImpact
Wolters Kluwer
WP Tonic
Yeeboo Digital
Your Part-Time Controller
Thanks for checking out our Content Experts. If you want to get the most out of Nonprofit.Courses, here's what we recommend:
1. Sign up for New Course Alerts. Each week you'll see who is added to the Experts list, and their videos, podcasts, eBooks and more. Add your name and email right here:
[activecampaign form=15]
2. Check out the Nonprofit.Courses Live Events Calendar for the latest in live webinars, podcast drops and other activities.
3. Don't forget that you can do a deep dive by Subject, Expert, Time and more, anytime, on our Advanced Search page.
4. Want to be a Content Expert? Go here.
Nonprofit.Courses is here for you. If you have any ideas on content subjects, suggestions for new Content Experts, or other ways we can make Nonprofit.Courses better for you, please let us know through our Contact page. If you are interested in becoming a Content Expert, then go here. Want to Advertise? Great! Let us know.
Have Content to Submit. Go here.
Course Creation for the Nonprofit Audience: a Kickstart
Course Creation for the Nonprofit Audience: a Kickstart
The Course Whisperer, Cindy Nicholson works with entrepreneurs who want to create effective and engaging online courses.ย As a former teacher and corporate trainer for over 10 years, she knows first-hand what it takes to create a course that gets real results. She specializes in helping clients translate their knowledge into first class learning programs. ย Cindy has worked with many types of service providers, from doctors to leadership coaches, who now reach their audience in a different way and enjoy the benefits of earning an additional income stream.
Matt Hugg is president and founder of Nonprofit.Courses, an on-demand, online educational resource for nonprofit leaders, staff, board members and volunteers. Heโs the author of the Guide to Nonprofit Consulting, and teaches nonprofit management at several universities, via the web, and in-person in the United States, Africa, Asia and Europe. Mattโs past work includes fundraising for the University of the Arts, Ursinus College, University of Cincinnati and the Boy Scouts of America. He has a BS from Juniata College and an MA in Philanthropy and Development from St. Maryโs University of Minnesota.
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If you've thought about creating a course someday...
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If you've started a course and haven't got it done...
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If you've created a course, and want insights on best practices...
You have expertise that someone needs - whether that's your staff, your volunteers, or the world.
But today (and for who knows how long?) live seminars are a non-starter.
That's whyย the demand for recorded online education and training courses for nonprofitsย is exploding!
But you have questions...
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What format do you use?
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What equipment do you need?
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Will it be expensive?
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How about software?
And certainly more.
In short: how do you get started?
That's why Matt Hugg, President and Founder of Nonprofit.Courses, and Cindy Nicholson (AKA "The Course Whisperer") teamed up to bring youย
"Course Creation for the Nonprofit Audience: a Kickstart"
A free, one-hour mini-course on how to get started building online courses.ย
Nonprofit.Courses Course Guidelines
Our Content Experts embrace these 10 Nonprofit.Courses Course Guidelines:
Not all content qualifies for a connection from Nonprofit.Courses. The first two points in Nonprofit.Courses Course Guidelines are the most important.
1) All Content MUST relate to nonprofits.
Our focus on nonprofits is why you're here. However, not all of what can make you successful is found in the nonprofit community.
For example, we have an excellent set of short videos on Millennials in the workplace. Since there is a major generational shift occurring among nonprofit leaders and staff, we thought that it was important to offer this information, whether it was labels "for nonprofits," or not.
2) All Content MUST be Educational.
Nonprofit.Courses is an education and training platform, so whether the content is two minutes or two hours, it needs to be educational first.ย Most of our Content Experts have in the past, or currently work in the nonprofit sector, so they understand the need. They enthusiastically embrace this approach.
3) Content MAY NOT be product testimonials, demonstrations or training of a Content Expert's own product.
There are no "infomercials." Our Content Experts agree that having content like this is what their own website is for, and that Nonprofit.Courses is educational.
4) We have no "exclusive providers" on any one subject.
Ever see a McDonald's opposite a Burger King, two gas stations on the same corner or a Lowes down the road from a Home Depot?
Yes, its counter-intuitive: they placed their business near their competitors for a reason. It brings in more business. That's because they both know that if you're looking for a certain product type, it's easier for you to go where you can find it all in one place - if not one business, then the other!
Nonprofit.Courses operates on the same idea. If you don't find what you need from one Content Expert, its easy to find another - and you'll remember and come back to the first when you need it someday.
5) Content MAY NOT be politically oriented.
We want content that helps any nonprofit, regardless of their cause to advocate. For example:
a) Good: Five ways your nonprofit can connect with your congressional representative.
b) Bad: Three ways to stop the policies of [whoever is in office now]!
6) Content MAY NOT be religiously evangelical.
The nonprofit sector has deep roots in communities of faith. We will offer content that's "agnostic" (yes, pun intended). It must apply broadly, and not try to "witness" about one's faith point of view.
7) Content MAY be branded.
We all have "brands" to identify ourselves, whether as a business or a person (our mothers just called it something different: your reputation.) You certainly want to know who provided that great video you loved so you can find more. Branding is the way to help.
8) Content MAY be a part of a Content Expert's "content marketing" strategy."
Content marketing is old and new.
It's old, because showing or telling someone how to do something was always a great way to prove you could help them with similar problems.
Content marketing is new because with the advent and popularity of the internet, there's no better place to show off your skills, and thus offer your services to others.
So consider that some of the content on Nonprofit.Courses is a way for Content Experts to provide good and valuable information as a way to not just help you, but to show you they they are experts in what they're presenting.
9) Content MAY direct learners to a website...
...for more information about a business - whether before you view their content (signing in to see their video, for example), or in the content, itself (as in "want more of what I'm talking about, go to my website to get the free document.")
Our Content Experts would love to be able to "talk" to you on an ongoing basis through there newsletter, for example. Please consider doing this as a way to support encourage and support their providing content to Nonprofit.Courses
10) Content production quality SHOULD be as high as the Content Expert is able to produce.
Don't worry. You won't find "robo-voices."
After years of discerning content for academic purposes, NpC President Matt Hugg has an eye for content that is easy to use.
However, please be tolerant of the production quality. Remember that those providing the education on Nonprofit.Courses are CONTENT Experts, not professional videographers, audio engineers or PowerPoint mavens.
A couple of more things...
Free vs. Premium
Free: Nonprofit.Courses is dedicated to having at least 50% of its content available for free (although some may require providing contact information to the Content Expert.)ย What's great is that these free courses are really good. They're free because the Content Expert wants to show off their skills (see #8, Content Marketing, above) or they decided that it was important to their personal mission to make the content available at no cost.
Premium: Premium courses are those you pay for. These are great, too. They could be longer than most free courses, offer special insights or lead to earning continuing education credits.
While we have a small number of courses where you pay Nonprofit.Courses directly, most transactions are through the Content Expert's site.
It's important for you to know that nearly all of the paid courses are under "affiliate agreements," which means that a portion of your fee comes back to Nonprofit.Courses. We hope you support those courses, since:
- The course's price is no different than going direct to the source.
- The money helps keep Nonprofit.Courses up and running.
- The Content Expert sees value in adding more content to Nonprofit.Courses.
As for what the Content Experts say... remember, they are presenting their opinions.
You have no obligation to follow them, and you might find a contrary opinion in the next video, podcast or book. While we at Nonprofit.Courses do our best to connect you to good information, it is the Content Expert, not Nonprofit.Courses who is responsible for that information. By using the website, you agree to these conditions. (see more on our use policy here.) Oh, and we reserve the right to bend the guidelines if it seems the right thing to do.
Have a question? No problem. Pop us a note.
Thanks for learning more about Nonprofit.Courses.
Matt Hugg, President & Founder
Need some examples?ย Use our Advanced Search.
Become a Nonprofit.Courses Content Expert
Thanks for your interest in becoming a Nonprofit.Courses Content Expert.
There's a number of important benefits to having your content featured on Nonprofit.Courses:
- You join a select group. While there are thousands of people and organizations who produce content for the nonprofit/charity sector, just a few have the quality and focus that we look for.
- You get access to an important marketing platform. Most consultants, business and other people who create educational videos and podcasts invest their valuable time and money as a marketing tool to show off their skills to potential clients, employers or others. Yet this investment doesn't pay back nearly what it could because their great product gets lost in the ocean of general content on YouTube or Vimeo, blocked from view on a membership website, or because their own website doesn't get much traffic. Nonprofit.Courses is all about focusing on the nonprofit sector. That way it gives you access to thousands of potential clients who probably never would have seen you otherwise, because everyone coming to the site is there to learn something about nonprofits.
- You get backlinks. Backlinks? Backlinks are when another website connects to your website. It's a valuable and important way to build your own site's traffic, and thus, more business for you. Not only is does every course get linked to its source on your website, YouTube channel or other platform, each course is connected to your primary website. That increases your site's SEO value.
- You getย your own Content Expert page. While we're talking about backlinks, there's even more of them on your Nonprofit.Courses Content Expert page. Each Content Expert gets their own webpage on the Nonprofit.Courses system with a bio or company description, your photo or logo, and links to your webpage or LinkedIn page, and if you have one, a link to your blog. On that same page we also list all your Nonprofit.Courses content, and any books you authored.
- Each course, podcast or other content gets it's own page. Every content item (like a podcast series or video) get its own page on Nonprofit.Courses. So if you've done 20, five minutes videos on special events, then each one will probably get its own page. That's more backlinks for you, and potential traffic for your site.
- Are you an author? If you've written, coauthored or contributed to a book, we're pleased to help your sales by adding it to our bookstore page and your Content Expert page. (By way of transparency, these are links through Amazon, so Nonprofit.Courses earns for each qualified sale.)
- You don't loose control of your content. This is really important. Nonprofit.Courses connects directly to your content. In only a very few cases do we directly host content (If our hosting your course interests you, let us know.) That means that when someone clicks through your course's page on Nonprofit.Courses to see your content, they go directly to your website, YouTube channel of whatever platform hosts your material. You can collect their name, or just know that you're getting views - it's up to you.
- And best of all, it's free. If the content we connect to from Nonprofit.Courses is free on your website (and we count content that you "gate" by asking for a viewers name/email as "free," as long as you're not asking for money) then it's free to feature on Nonprofit.Courses - as is your Content Expert page and any book listings.
(Have questions? Scroll down past the form.)
Want to be a part of the Nonprofit.Courses story? Then start by filling out this form (if you you don't have content or don't want to share it yet, then don't worry about the upload sections)... and if you don't have a webpage, your LinkedIn page is fine.
Have questions? Here are some answers:
- What defines a "course"? A course is any video or audio (podcast) that educates someone on a particular topic relating to nonprofits.
- Does my content have to be nonprofit specific? Usually, yes. However, areas for which nonprofit specific content is not available, and other topics that nonprofit staff and volunteers would benefit from and are more general in nature will be considered.
- How do you describe my course? With your permission to post a course, Nonprofit.Courses will use the course descriptions you have on your website, YouTube Channel or other host. Please provide an alternative if you would rather something different. Nonprofit.Courses may change some of the verb tenses (typically from first to third person) or make other minor adjustments for search engine optimization (SEO) purposes. Also, unless you provide a specific graphic for your course, we will "snip" an image from your video or use your logo to create a "course cover" image.
- Do I give up content ownership? No, not at all. Since we connect to your content (and don't host it), anything we connect to is owned by the people, business or organization who created it.
- Are all your courses posted with my permission? Yes. Any course you see is provided with permission of the content owner (the Content Expert.)ย We do NOT just link to any videos or podcasts we find on the web.
- What if I want to take my course down? While we would be disappointed (after all, if it's on the site, we wanted to have it for our viewers), it's your content, so if you later decide that you don't want us to link to it, just let us know.
- What if I have more content? Great! If it meets our standards, (and if you're already a Content Expert, it probably does) than we're glad to have more!
- Can I post my product or "system" videos? No. Nonprofit.Courses is all about education and training. Content which promotes a specific product or proprietary system owned by the content producer will not be featured as courses. However, we would welcome paid advertising for these.
- What about religious or political content? While many nonprofits are faith-based or work in the political sphere, content cannot be "evangelical" in nature to one political or religious point-of-view. Content that relates to politics or religion must be applicable to everyone interested in those areas, regardless of their beliefs. For example, a video on "Five ways to defeat [elected official name here]" would not be allowed. However, "Five ways you can advocate for your mission with elected official without jeopardizing your nonprofit status," would be great.
- How long does my content need to be? We broadly define a "course." We like to say that we take content that's anywhere "from less than five minutes to more than five hours." That said, there are some best practices which can help. Shorter tends to get more views. Entire courses, or segments of courses, that are between five and 20 minutes tend to do better than full hour webinars. But if a full hour (or more) webinar is what you have (and you'll see a number of them on Nonprofit.Courses) then no problem.
- Does my work need to be professionally produced? No. Nonprofit.Courses is about educational content. Therefore, your Zoom recorded webinar, your desktop recorded "five points" video, or a recording of a live seminar is usually fine. That said, higher quality video and audio tends to get more views, so do your best. We accept no content that has a "robo" voice over, and reserve the right not to connect to content that's just really bad.
- Do you offer help with content production. Nonprofit.Courses is happy to partner with The Brainy Girl and The Course Whisperer to help anyone who wants to "up their game" in course production.
- I do a podcast. Does each episode get listed? Typically we list the podcast series, not each episode (unless a specific episode is unique in some way.) We highly encourage you to post each episode on the Events Calendar.
- I do live events. Can they get listed? That is what the Events Calendar is for. Please, submit your seminar, webinar or live course. If you video the seminar, then let's talk about posting all or part(s) of the video on Nonprofit.Courses.
- Is there a way I can enhance my listings? Yes, contact us for paid advertising opportunities.
- What about my paid courses? For courses where you charge $25 or more, you need to provide an affiliate link for Nonprofit.Courses to receive an agreed upon percent of the list price. (If your site is based on WordPress, and you need an affiliate manager plugin, let us know and we can help you identify one.) If you use a platform like Teachable, itโs easy to generate a link.
- Can I advertise? Yes. Nonprofit.Courses offers advertising opportunities in a variety of areas, from your banner or image on one or more specific pages, to email sponsorship and more. Contact us and we can put together a package for you at a price you'll be pleased with.
- Will my competitors be on NpC? Could be, yes, but that's not a bad thing. Consider that McDonalds and Burger King, or Lowes and Home Depot are nearly always found near each other, and sometimes across the street from each other. Why? Because a common location draws more customers for everyone! The overall volume of increased traffic from similar offerings means your chances of finding the "right fit" client are greatly enhanced.
- Why are you doing this? For a lot of reasons... but mostly that the founder of Nonprofit.Courses is an advocate of nonprofits, and education of nonprofit leaders. He's taught and lectured around the world at academic nonprofit management programs. He's seen what good education can do for nonprofit staff, boards and volunteers - and most important, how damaging lack of education can be for a nonprofit and how it can hold back a great mission. Also, as a consultant to nonprofits, Matt saw that so many have amazing expertise, but have no place to show their great work. He sees Nonprofit.Courses as a Win (for nonprofits) / Win (for the businesses and people who support them).
Did we miss something? Just ask.
Nonprofit.Courses Content Experts Resources
Hey, you... yeah, YOU!
Want the inside scoop?
(Even if you're just thinking of making a course?)
Marketing Your Video on Nonprofit.Courses
Promoting and Marketing your Video on Nonprofit.Courses
Read below to learn how you and Nonprofit.Courses can make your course more marketable.
Marketing your video on Nonprofit.Courses is more than just shouting to the world that you have a course. Each element of your course development can have an impact on whether it becomes the marketing and educational tool you intend.
While not all of these steps are required (and if you are posting content, like a webinar, thatโs already created, you wonโt be able to do many of them), think about each as you begin to make any course content you have in mind.
Ready to get going? Let's Talk.
As you prepare your video
Before you put yourself on camera or open PowerPoint, you have a number of tasks that will make your video much more marketable once itโs complete and posted to Nonprofit.Courses. These include:
Developing an idea of exactly who you intend to view your course, your target. Consider their:
- Role in a nonprofit organization.
- Organizationโs mission.
- Organizationโs size.
- Career level.
- Age.
- Sexual identity.
- Education.
- And more.
When youโre making your video, have this person in your mind. Speak to that person.
Focusing your subject.
Video, while effective, is also an inefficient means of communication. Think of your local nightly news television broadcast. If you had their script in your hand in print, it might take you ten minutes to read the 30-minute airtime production.
This means that tackling encompassing subjects, like โthe annual fund,โ in more than a lite, summary format will require intensive time and detail. Therefore, consider focusing your subject down to exactly your expertise and your viewerโs interests, like โFive Critical Choices for a Successful Facebook Fundraising Campaign.โ
In Nonprofit.Courses, if each of the five choices is a meaningful three to four minute โlesson,โ along with an introduction and conclusion, you will have a 15+ minute, seven lesson course. Think of adding a summary sheet, and you end up with content that your ideal viewer will love, and a clear demonstration of your expertise that you can market.
Outline your course.
Video is a linear format, and weโre trained by television and movies to expect it. Therefore, outline your course in a sequence that logically flows from one subject to another that will make sense to your ideal viewer. Writing an outline, even if just on an old piece of used printer paper, will go a long way in making your presentation useful to your viewers.
And while weโre at it, like we said in the Course and Video Parameters page, think about your script.
- The case for scripts: Some people find scripts very helpful, if not essential. With a script you make sure that you cover all the points you intended. The problem with scripts is twofold. First, taking the time to create a script (hint: using a voice-to-text program can help) and second, sounding like you are reading a script. If you're using a script, run through it for practice until you sound like you're not reading a script.
- The case for free form: If you know your subject matter "cold," then maybe you can go without a script. The problem in this case is that you can forget items that you want to cover. Therefore, if you decide to go without a script, have note cards handy to make sure you're covering what you want.
Creating a title.
As your think about marketing your video on Nonprofit.Courses, try to make your title:
- Short.
- Attention grabbing.
- Focused on your subject.
- Appealing to your target.
The CoSchedule Headline Analyzer is very helpful in telling you whether your headline will attract people, and search engines.
Let's talk about how you get it done!
In the video
Once you have your outline created, if youโre using PowerPoint, itโs time to get your slides ready. Youโve probably heard of guidelines like these and more, such as:
- โDonโt read off the slides.โ Think of them as your notes, not your script.
- Make the words on your slides โbig and dumb,โ in other words, easy bigger, easily read fonts using simpler words.
- Use simple graphics to illustrate points or make them memorable. A subscription to a stock photo service helps with this, like iStock or Adobe Stock.
- Select a background that reflects your brandโs colors and gives you plenty of room for your message.
These are nice parameters that tend to result in better, more marketable, videos that can show off your expertise.
While these are instructional videos, not overt commercials, you can make sure that your audience knows youโre the โgo-toโ person for the material you just presented. Mention your social medial links at the end, along with any contact information, and a brief description of your business โ like:
โThis is Jamie Smith. Thanks for watching. For more information on (your topic), or for consulting advice on (your specialty here), contact me at (email, phone number). You can get regular updates from me at [social media accounts], too.โ
Whether youโre using PowerPoint or not, your logo or other branding elements should appear in the video, whether thatโs in the corner of your slides, superimposed at the bottom of any live shots, or at the beginning or end.
A great way to help marketing your video on Nonprofit.Courses is to add supplemental files.
Now is the time to produce any supplemental files.
At minimum, if you are using PowerPoint, make a pdf โnotes versionโ of your slides available to Nonprofit.Courses. (If you would rather, just send along the PowerPoint file and we can do that.)
If you are providing other files that go with your course, please provide them in a pdf format, and make sure that your branding and contact information are on the documents.
These will be included as a download with your video(s).
Between production and posting
After youโve completed the production, there are some things you can do to make sure you work becomes one of the most popular videos Nonprofit.Courses.
You can do the following to aid in Nonprofit.Courses internal search, your Nonprofit.Courses page search engine optimization (SEO) settings, and if you choose, any external advertising you do.
- Make a list of Keywords. What are the most important words or concepts in your video? For instance, if youโre doing like โFive Critical Choices for a Successful Facebook Fundraising Campaign,โ then it might be:
- Fundraising
- Social Media
- And a word each that describes each of the five choices. Create a โMeta Description.โ
- A summary of your video of between 160 and 320 characters
- A full-length description of between 100 and 250 words that will be posted on the course page.
Once this and other information is received (like a head-shot, bio, contact information), we post the course.
To marketย your video on Nonprofit.Courses, we also need...
- A 250 word bio
- A head-shot
- Contact information
- Your logo
All of this isย for the Instructorโs page, course page, emails and social media.
What will you get from us?
- Your courseโs web address (URL)
- A description of Nonprofit.Courses
- A copy of our logo
- Nonprofit.Courses contact information
These can be used on your website, email and social media.
Once the course is posted.
Once posted, the word needs to get out!
- Email โ weโre sending out an announcement to our email list, and you need to, too.
- Social Media โ Weโll announce your course on all our social media channels. You need to, too.
- Networking โ weโre proud to have you on Nonprofit.Courses. Weโll be talking about it, and we hope you will, too.
- On-Site Feature โ Occasionally, a course will be designated a โfeatured course,โ and get special placement among Nonprofit.Courses content.
- Paid advertising - Nonprofit.Courses will sometimes engage in online advertising through Google, Facebook or LinkedIn. Youโre encouraged to do the same.
Thatโs about it. As you see, promoting and marketing your content is more than sending out and email and posting to Facebook. It runs throughout the process.
Nonprofit.Courses Course and Video Parameters
Here the Nonprofit.Courses Course and Video Parameters
They help you put your best in front of everyone who counts to you. Think of Nonprofit.Courses as a content marketing platform to showcase your expertise while giving valuable information to the nonprofits who might like to tap into that expertise. Nonprofit.Courses Course and Video parameters help make sure that your content is just right for Nonprofit.Courses.
1. Content Focus:
โข Nonprofit related. Your content can be about most anything related to nonprofit management or programs. Maybe the best way to think of what you could present about is to think "how to [put your subject here.]," such as "How to write a direct mail solicitation letter," or "How to run a Christmas Bird Count."
โข Focus! If a subject seems too big, narrow it down to one aspect of that topic. For example, rather than "How to run social media for your nonprofit," you can focus on "How to develop the best social media policy for your nonprofit," or "How to get the most out of Facebook giving programs."
โข Target! Have in mind a person who typifies your ideal viewer. Is that a woman who just started in fundraising out of college? Is it a man who transitions into nonprofit marketing from business marketing? Create an "avatar" in your mind (and maybe on paper) of your ideal viewer's sexual identity, age, geographical location, nonprofit mission, job function and more. Then, in your presentation, "speak" to that person.
Have questions? Feel free to ask.
2. Acceptable content types*:
โข Instructional content meant for the education of a nonprofit audience on a technique or issue of importance to that audience.
โข Promotional content created by or for a nonprofit program. This may be acceptable as samples for others to emulate. An example? A fundraising campaign promotional video.
3. Unacceptable content types*:
โข Promotional video for overtly selling of a product or program. If you have a video to promote your business or introduce yourself or a product or program, we can link to in in the Instructor's bios.
โข Instructional videos on how to use a particular product that you sell. For example, if you represent a gifts processing software firm, we won't accept a "how to" video on how to make a gift entry or run a report on that software. Those should probably go on your website and it could be a link in your bio or to a partner page. However, if you're an accountant, you can do a course on how to run QuickBooks for a nonprofit.
โข Documentaries. Documentaries may be linked to in instructor's bios but are not the kind of content we are looking for on Nonprofit.Courses.
โข Political content. HuggDotNet LLC does not endorse any political views. We do not accept videos that advocate a particular political view. Since many nonprofits hold advocacy positions, we welcome content on functioning within that context, as long as the material may be applied broadly and does not advocate a position in the video.
โข Religious content not related to instruction on nonprofit programs. Similar to political content, we do not advocate a religious point of view. However, since many nonprofits are religiously affiliated, we welcome content on functioning within that context, as long as the material may be applied broadly and does not evangelize for a specific faith or faith perspective.
โข Violent, Sexual Content, Hate Speech, and more. Although many nonprofits work with violence prevention, sexual abuse, sex education, hate speech, bullying, and related issues, Nonprofit.Courses will not link to content we deem inappropriate. In general, we follow the YouTube Guidelines on Nudity and Sexual Content, Hate Speech, Firearms, Violence , and Cyber-bullying/Harassment on these matters, but we reserve the right to disallow content beyond their guidelines. If you identify our inadvertently linking to such content, please bring it to our attention immediately.
โข Child related Content. Although many nonprofits work with children or address child safety, Nonprofit.Courses discourages posting content showing children, and will not link to content directed at children. Nonprofit.Courses endorses and follows theย YouTube Guidelines on Child Safety, but we reserve the right to disallow content beyond their guidelines. If you identify our inadvertently linking to such content, please bring it to our attention immediately.
โข Copyright. Nonprofit.Courses will not knowingly link to content that violates United States copyright laws. If you identify our inadvertently linking to such content, please bring it to our attention immediately.
This is an important topic, se we created an entire page on Course Guidelines. See it here.
4. Length
The most popular question from Content Providers (CPs) is "how long?"
We've all been there - a boring lecture, whether live or online, droning on and on with no apparent end. Of course, you can end your misery. In a live lecture or seminar, you can walk out. Online, it's even easier: hit the "stop" button - and the chances of the viewer returning is slim.
We don't want that.
That's why short, meaningful segments are best. First of all, they fit into the viewer's day. Viewers can catch a portion to/from work on transit. They can see a few at home before dinner. They can catch one or two between meetings at work, or waiting for an appointment.
It also turns out that educationally, shorter is better, too. Our ability to retain is enhanced when we pick up information in smaller pieces than all at once.
At Nonprofit.Courses, a "lesson" is the basic unit. One or more lessons create a "course."
A lesson typically focuses on a single subject within the broader topic of the course. For example, if your course is about revenue generation for event fundraising, then you could have a lesson on organizing volunteers, one on selling tickets, another on selling brochure advertising, etc.
So, back to "how long?"
Developing lessons in lengths of about 2 to 7 minutes each is ideal. A lesson from 7 to 15 minutes is stretching it. Anything over 20 minutes needs to be extremely compelling or very much needed by the viewer to keep their attention.
How many lessons? Now things open up. You can have nearly as many lessons as you want (although beyond 10, we'll suggest that you group them together based on some commonalities.)
How few lessons? If you're doing a single lesson video, then 5 to 10 minutes is good. One, two minute video isn't recommended. We'll likely suggest that you either pair it with other content you have or create one or two new lessons to build up the course.
If you want to discuss this further, thenย let's connect about your course.
5. Presentation Method:
โข Best: PowerPoint with an integrated live shot of the presenter. It's a combination of PowerPoint or similar slides, while concurrent with or alternating with live shots of the presenter speaking.
โข Good: PowerPoint only. This is a traditional webinar format with a voice-over from the presenter.
โข Okay: Focused live shot only. This is the presenter speaking into the camera with no other visual material.
โข Bad: Conference room instruction. This is usually the least preferred due to poor lighting, sound issues and bad camera angles.
โข Hint: Please discuss with us techniques such as backgrounds, screen shots and others for a cleaner looking video.
6. Script or not to script?
โข The case for scripts: Some people find scripts very helpful, if not essential. With a script you make sure that you cover all the points you intended. The problem with scripts is twofold. First, taking the time to create a script (hint: using a voice-to-text program can help) and second, sounding like you are reading a script. If you're using a script, run through it for practice until you sound like you're not reading a script.
โข The case for free form: If you know your subject matter "cold," then maybe you can go without a script. The problem in this case is that you can forget items that you want to cover. Therefore, if you decide to go without a script, have note cards handy to make sure you're covering what you want.
7. Promotion:
โข You may use your own branding on any content you produce.
โข You may mention your contact information and describe your services within the video.
โข You can use your own developed products or techniques as examples of broader concepts.
โข You may not post business or product commercials.
(See here for more on your video's promotion.)
We're sure you can do it! Let's talk.
8. Technical information:
Don't let the technical information scare you. This information is mostly for those who are making custom videos. If you have a prerecorded webinar or course, it's likely you already have this information covered. If not, the team at Nonprofit.Courses is happy to walk you through any technology issues.
Video Format:
โข Best: "mp4" file format shot in 1080p or 4K. Good desktop cameras for less than $100 can shoot in 1080p. Many handheld cameras that you can tripod mount use this format, as well.
โข Good: "mp4" file format shot in 720p. Many modern desktop and laptop cameras use this format.
โข Okay: "mp4" file format shot with a cell phone video.
โข Not preferred: "mp4" file format shot in 480p or less. Older laptop cameras may use this format.
Video Source:
โข Best: Video files directly uploaded to your own cloud file server to which Nonprofit.Courses can have access.
โข Good: Files uploaded to your Vimeo or YouTube account to which Nonprofit.Course can link. If you are developing a paid course, then the videos must designated as "unlisted." If you intend your course to be free, then the you can make then "unlisted" or "public."
Audio Equipment:
โข Best: "Radio style" microphones like those from Samson, Blue and others are less than $100, usually available at big box stores, and produce nice quality.
โข Good: Many headsets are very good for recording. Some are not. Test yours out. If doing live shoots, remember, youโll have the headset seen on your head.
โข Good: Many video cameras come with their own microphones, some of which are good. It depends on the model.
โข Okay: Some cell phones also have good microphones. Using a headset can sometimes enhance the sound quality.
โข Okay: Some laptops come with microphones that can be used, but as a class, laptop microphone are okay for calling programs like Skype or Zoom, but don't have strong recording qualities.
Recording Software:
โข There are many video/audio capturing programs available, like Camtasia, and Screencast-o-Matic for instance. Some are also free (see here)ย
โข Many webinars can be recorded right off of the hosting program, such as GoToMeeting, FreeConferenceCall.com, Zoom and others.
Background:
โข If you are doing any video that shows you speaking live, consider a "green screen" background. A large, portable screen that has blue on one side and green on the other that "pops up" when used is relatively inexpensive on Amazon, eBay or other sources. It's much better than a distracting office with piles of paper and a littered floor in the background!
We hope that you found the Nonprofit.Courses Course and Video parameters helpful.ย If you have any questions about the above, or answers to questions we missed, please let us know. We'll be happy to work with you on producing the best content for your Nonprofit.Courses video!
9. Permission: Permission is good. Here's a form for you and any guests so that there's no questions now or later.
(*The final say on what is acceptable or unacceptable in content, quality or quantity is solely at the discretion of HuggDotNet LLC or its assignee.)
Add Your Course or Webinar on Nonprofit.Courses!
Put your Course or Webinar on Nonprofit.Courses!
- Have you created nonprofit oriented video, audio or written content? (If not, check out Course Creation for the Nonprofit Audience: a Kickstart.)
- Are you looking for a greater audience for your content?
- Do you see your content as a way of driving more people to your business, or to boost your career?
- Do you want to attract nonprofit decision makers to you, like staff, volunteers and board members?
Ready to do it? Let's talk.
Nonprofit.Courses is a content aggregator website that links directly to free and paid e-learning opportunities for the nonprofit community.
How does Nonprofit.Courses work?
- Nonprofit.Courses links directly to your content, whether that's on your website, or a third party's like YouTube, Vimeo, Skillshare or Teachable.
- Since Nonprofit.Course links directly to our content, you're free to collect the names of your viewers through your own website's gateway.
- If your content is offered free to your audience, it will remain that way on Nonprofit.Courses, and you wonโt be charged to post it.
- If you decide to charge for your content, no problem. It will be listed as a premium course and you can work out an affiliate agreement with Nonprofit.Courses.
Learn Moreย
Why put your course on Nonprofit.Courses?
โข Get found on the web:
- Nonprofit.Courses is an easy domain name to remember and point your clients and audiences to.
- Nonprofit courses will link to your website and video hosting channels (like YouTube) for better search engine optimization (SEO) for your website.
- Your logo and link to your website will go on all your content, in addition to the Nonprofit.Courses Content Expert's page - and external links are a proven SEO asset.
- Have you written a book that's on Amazon? Great! We'll link to that, too in our Bookstore.
- Nonprofit.Courses will promote your course on social networks and through direct emails to its subscribers through it's regular "New Course Alerts."
- Your Courses will be tagged with your name (or your business' name) so they're easily found.
โข Get direct leads:
- You get leads from people looking at other's content. By putting your course or webinar on Nonprofit.Courses, clients investigating the broad range of other courses available there can see your content, connect with it, and potentially become clients.
- You get the contact information of everyone taking your course or webinar if you link to your own website's gateway page.
- You establish yourself as a leader in your nonprofit-related discipline.
- While we don't allow infomercials or product training videos, you are welcome to brand your content and even use your product or methods as educational examples.
- The idea is to show off your work, and have people call you for doing what you showed so well in your course - and more!
What else?:
- Passive income: A paid course (or "premium" as we call them), especially a popular course, can develop a nice stream of passive income.
- You can turn down clients. Yes, you read that right. Have you had a possible client approach you that isn't exactly who you work with? Maybe they're too small, or their mission isn't the kind you serve. Rather than sending them away empty, and risking your reputation, send them to your Nonprofit.Courses videos for great information - from you, and others!
Want to start but not sure how?
FAQs/Frequently Asked Questions:
Why not just post my content on YouTube or Vimeo? Those channels are great, but all but the most popular videos get lost in a sea of billions of other postings. Nonprofit.Courses puts you where your audience knows where to look for courses relating to the nonprofit sector, and with other courses that they might be interested in taking, too.
Wonโt having other consultantโs courses on the same platform diminish from mine? Having multiple consultants on one platform actually helps promote everyoneโs courses. Think of an intersection that has two fast food options, multiple gas stations, or two big box home supply stores. They do it because it becomes the place for that kind of service. Everyoneโs business increases because the customer sees a wide variety of options available in one place.
Can I restrict my content? Yes. Nonprofit.Courses can make your content password accessible.
Do I own the content? Yes. Nonprofit.Courses is only points to your content. You own all content and rights.
Can I take my course down when I want? Yes, you can take down your course or webinar at any time.
How is Nonprofit.Courses promoted? Nonprofit.Courses is promoted by its own mailing list of thousands, and by each contributor who posts a course.
Can I create my own Nonprofit.Courses channel? Our system of tags does that. If, for example, you've done webinars with several businesses that are on Nonprofit.Courses, all of them will be tagged with your name - and a URL that you can giev out to others.
Are CEU credits available for courses posted to Nonprofit.Courses? Yes, for some, and even more coming. See here.
How are payments arranged for courses on Nonprofit.Courses? The only courses that Nonprofit.Courses accepts direct payment for are those we produce. Otherwise, we encourage you to use an established platform, like Teachable, and then we'll link to that.
Let's see if putting your course or webinar on Nonprofit.Courses is right for you.ย
Learn more about Nonprofit.Courses' business model, here.