Conversing with Donors and Listening to the Data with Gina Gallutia and Tim Kachuriak is a FREE course courtesy of NextAfter
1 Lesson / 8 Minutes / FREE
Gina Gallutia is the Manager of Direct Response at Hillsdale College and decided to flip the script on Tim Kachuriak Chief Innovation and Optimization officer at NextAfter in this episode of Optimization Insider.
Tim and Gina discuss listening to the donors, engaging them in conversations, and asking the right questions while listening to the data. They also take a look at alternatives to a basic marketing piece and where the value of that comes into play.