Generational Giving

Generational giving patterns are important to study so that your nonprofit gets the most from those who love your mission. Check out these videos, podcasts and other content on how your age impacts your philanthropy.

Converting Armchair Activists to Real-Life Volunteers

Estimated Time: 1 Lesson/ 32 minutes
Don’t Change Anything, but Change Everything: Fundraising in a New Generational Landscape

Estimated Time: 1 Lesson/ 59 minutes
Engaging Millennials to Raise Big Money, by Eskin Fundraising Training
Gift Planning for Gen X and Gen Y Donors, by Bloomerang
How to Identify and Pull From Your Philanthropic Bench: Tapping Into Gen Y & Z Donors, by Bloomerang
Identify five distinct age groups of givers, learn what sets them apart and identify how to tailor communications to each one, by Stelter Company
Investing in the next generation of nonprofit leaders with Andy Robinson, by Mission Impact
Mind the (Generation Gap): Data-Backed Strategies to Engage & Inspire Donors of All Ages, by Achieve
Next Gen Donors and the Arts (with Jaimie Mayer), by IPM Advancement
Selling Placebos, by Larry Johnson CFRE
So Many Generations, So Little Time! by Bloomerang
The Donors of Tomorrow: Effective Ways to Engage Young Donors, by Bloomerang
Understanding Generational Giving and Using it to Your Advantage, by Hallett Philanthropy
Where the donors are, by Larry Johnson CFRE

Education & Training for Staff & Volunteers

Generational Giving

Converting Armchair Activists to Real-Life Volunteers

Don’t Change Anything, but Change Everything: Fundraising in a New Generational Landscape

Engaging Millennials to Raise Big Money, by Eskin Fundraising Training

Gift Planning for Gen X and Gen Y Donors, by Bloomerang

How to Identify and Pull From Your Philanthropic Bench: Tapping Into Gen Y & Z Donors, by Bloomerang

Identify five distinct age groups of givers, learn what sets them apart and identify how to tailor communications to each one, by Stelter Company

Investing in the next generation of nonprofit leaders with Andy Robinson, by Mission Impact

Mind the (Generation Gap): Data-Backed Strategies to Engage & Inspire Donors of All Ages, by Achieve

Next Gen Donors and the Arts (with Jaimie Mayer), by IPM Advancement

Selling Placebos, by Larry Johnson CFRE

So Many Generations, So Little Time! by Bloomerang

The Donors of Tomorrow: Effective Ways to Engage Young Donors, by Bloomerang

Understanding Generational Giving and Using it to Your Advantage, by Hallett Philanthropy

Where the donors are, by Larry Johnson CFRE

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