Bristol Strategy Group

Ellen Bristol launched Bristol Strategy after 20+ years in information technology sales. She drives Bristol Strategy Group in software development, manages their training, consulting and productivity research, keeps clients happy, and forges business relationships with other nonprofit experts and technology providers. She also naps a lot. Ellen is the Geek-in-Chief on all issues related to performance management, fundraising effectiveness, and building fundraising capacity.

Ellen is the designer of:

• The SMART Way methodology
• The Leaky Bucket assessment
• and SMART Way Management, a CRM app supporting account-based marketing for major and corporate giving.