12 Fundraising Essentials

12 Fundraising Essentials Everyone Should Know

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What’s common to just about every kind of fundraising?

In my 30+ years of nonprofit experience, and a dozen or so years of teaching nonprofit fundraising, I’ve noticed a lot of principles that nearly all fundraising methods have in common. Some are well known in the field, others I realized, myself. (Like, what’s an easy to remember, mathematical expression for all fundraising that will make everyone soliciting a gift understand the process, and make them more comfortable asking?) By remembering these dozen “rules,” you’ll go a long way in developing successful fundraising programs to fund your important mission. 

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Matt Hugg Online Nonprofit Courses