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See 5 Key Marketing Takeaways in the book “The Healthcare Nonprofit: Keys to Effective Management”
As the contributor of the marketing chapters (14 & 15), Matt Hugg gives the 5 Key Marketing Takeaways in the new (2019) book, “The Healthcare Nonprofit: Keys to Effective Management.”
This book was written to be a “reader” as much as a textbook. The entire book covers topics such as Governance, Human Resources, Fundraising, Legal Issues, program Evaluation, Special Events, Crisis Communications, Marketing (of course) and more.
Get it here: https://www.ache.org/learning-center/publications/books/2394
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