Amp Up Your Appeal’s Persuasive Power with Research from Psychology and Neuroscience is FREE courtesy of Bloomerang
1 Lesson / 67 Minutes / FREE
To be a donor-centric fundraiser requires an understanding of how donors make decisions. If you know what encourages/discourages giving, you can hugely influence donor choices. Fundraising psychology is an emerging field, based on groundbreaking research from Robert Cialdini, Daniel Kahneman and others. Claire Axelrad will share some of her favorite “tricks” to help you connect with triggers most likely to influence would-be donors to say “yes” to your fundraising offers. They’re not manipulations; just smart, research-based tools you could be using to improve messaging and calls to action.
Participants will learn:
• Effective ways to showcase your mission
• How to put prospects in a giving mood
• Why both emotions and numbers matter, but in different ways
• About reciprocity, commitment, social proof, authority, liking, scarcity, loss aversion, anchoring, priming, emotional cues, and more.
