Beth Brodovsky – Custom Training in Nonprofit Marketing

Course Title: Intermediate Marketing: Putting Your Audience First: How Focus Strengthens Marketing and Development

Course Description: It’s important for every organization to bring in new people. But reaching for everyone rarely works like you’d hope.  And prioritizing who you wish were showing up over the people who are showing up can form an unsustainable path.

How do you grow and impact a wider range of the community, without losing your center? Before you can craft the right message, plan a great campaign and even design the perfect event, you must get clear on your core audience.

In this program, we’ll discuss how to conduct audience research that illuminates the people you need for your organization to thrive. The result of this start-in-the-center method is an organization that knows its core. And when you know your core, you can expand your audience in ways that build on what your key supporters value.

You’ll learn:

  • How to identify and understand your most critical current audience
  • How to expand toward new audiences without losing your base
  • How to engage your staff in a culture of change
  • Course Hours: Half-Day (4 Hours)
  • Delivery Method: Online Live or In-Person Live
  • Includes: Expert content delivery, course customization, related materials provided in electronic format, live interaction with your audience.
  • Amount: $3,725 USD*
  • This course is also available in Extended In Depth and Express formats

*transportation and accommodations not included

 

Course Title: Advanced Marketing: Creating a Connected Communication Strategy

Course Description: Do you wonder whether all of the busyness of your marketing is helping achieve your organization’s goals? In the effort to promote everything you are doing, it is easy to lose connection between your communication tactics and your strategic plan.

For marketing and development communications to be effective, there needs to be alignment between audience, message, image and experience. The funniest video or most moving letter will not help long-term unless all activities are pointed towards achieving organizational goals.

In this class, we’ll discuss how to start communicating strategically, staying on goal, on message, and on schedule. Discover the tools of effective planning—and achieve better outcomes this year.

You’ll Learn:

  • The elements of an effective communications plan, including goals, strategies, objectives and tactics.
  • How to choose what things you should be doing out of all the things you could be doing.
  • To create an Action Plan to give yourself a clear vision of the goal, timeline, budget, tasks and team member roles for each of your projects.
  • How to evaluate and prioritize new initiatives
  • Course Hours: Quarter-Day (2 Hours)
  • Delivery Method: Online Live or In-Person Live
  • Includes: Expert content delivery, course customization, related materials provided in electronic format, live interaction with your audience.
  • Amount: $1,795 USD*
  • This course is also available in Extended (4-Hour) and Extended In Depth (8-Hour) formats

*transportation and accommodations not included

 

beth brodovsky

Beth Brodovsky, President of Iris Creative, works with nonprofit leaders to inspire participation. For more than 23 years, Beth and her team have helped organizations focus their audience, message and image through their consulting and creative work. Since 2009 Beth has be developing training programs to help nonprofits elevate their own marketing skills. Her Nonprofit Toolkit Master Classes offer education in the tactics and tools of marketing for nonprofits. She hosted 200 episodes of the Driving Participation Podcast and speaks on nonprofit marketing nationally.

Course Information

This course does not have any sections.