Beware of Bigfoot: Appreciating Donor Differences is FREE courtesy of Bloomerang
1 Lesson / 60 Minutes / FREE
“The ‘average donor’ doesn’t exist,” so say many nonprofit leaders. And yet, they construct fundraising programs that are built for precisely that. Is it any wonder why “average” performance is the outcome?
Treating different donors differently is the key to scalability in your fundraising system, says Larry C Johnson, Founder of The Eight Principles of Sustainable Fundraising®. Principle 6: Divide & Grow™ is the “why” that points to the “how” of scalability for your organization.
Achieving scalability—and sustainability—in fundraising is possible for every organization—even yours. Combining the knowledge and understanding of The Eight Principles™ with the power of a donor-focused CRM system, like Bloomerang, will put your fundraising program into the winners’ circle.
Larry believes in the power of relationships, in the power of philanthropy, to create a better place and transform lives. With twenty-five years of experience in professional philanthropy, Larry has worked with the leaders of hundreds of nonprofit organizations and philanthropists seeking to improve the lives of those around them.
Author of the award-winning book, The Eight Principles of Sustainable Fundraising®, AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 30 Fundraising Consultants in the USA. Larry is a graduate of Yale University.
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