Capitalizing on Shifting Sands: Business Growth Strategies is brought to you by Lorman
Learn sustainable marketing and sales practices to build and maintain more accelerated, predictable, and sustainable revenue performance.
The promise of digital and inbound marketing and, more recently, AI suggest a panacea for modern marketing and sales and lead generation. Yet, for many businesses, these fads don’t work, and the shelf life for these “winning tactics” is short. Sustainable revenue performance comes down to a long-term commitment to a set of core marketing, sales, and customer success fundamentals. This presentation will outline the shifting sands of these no-lose tactics and why they often fail in the long term. He will introduce Revenue Architecture – a set of sustainable marketing and sales practices to build and maintain more accelerated, predictable, and sustainable revenue performance.
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