Celebrate Fall in Your Marketing is FREE courtesy of Smart Marketing for Small Nonprofits
Fall always feels like a special time for renewal, which makes the season a perfect time to shift gears in our marketing outreach. That may be true particularly this year, after months of uncertainty, fear, and devastating headlines.
Taking advantage of this time to “lighten up” your marketing outreach doesn’t mean you should ignore what’s going on in the world or be insensitive to it. But it might be a time to stress optimism – in our ability to ultimately overcome the coronavirus, in an eventual economic recovery, and in our hope for a better tomorrow.
I think that tends to be our default setting as nonprofit marketers and after the year we’ve had in 2020, I think it’s wise to lean into this season of hope.
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