COVID-19 Canadian Charity Fundraising Response Summary June 2020, by NextAfter

COVID-19 Canadian Charity Fundraising Response Summary June 2020 is a FREE course courtesy of NextAfter

1 Lesson / 5 Minutes / FREE

“How should our organization respond to the COVID-19 pandemic?”

This has been one of the most common questions being asked by Canadian charity fundraisers and marketers. But the truth is that no one truly knows what the “correct” response is.

The good news is that data can give us new fundraising and marketing insights to test during this time.

This video summarizes key Canadian COVID-19 related data around email volume and online giving trends provided in partnership with CanadaHelps, Charity Village, Care2, and NextAfter.

Our hope is that you’ll find it useful as you navigate these uncertain times.

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