See Creating Effective Fundraising Programs on Nonprofit.Courses

Plan, engage and grow by Creating Effective Fundraising Programs

SOAR BY ENGAGING YOUR DONORS STEP BY STEP

Designing your fundraising effort. A design that delivers–today and tomorrow. Creating a sustainable business model. Understanding your donors. Moving your donors to their highest levels of giving. Ensuring a balanced revenue mix. Using events strategically. Knowing what and how to measure.

– Larry Johnson, Creator of The Eight Principles of Sustainable Fundraising

Creating Effective Fundraising Programs

Create a sustainable fundraising business model
Move donors to their highest giving levels
Use events strategically
Establish meaningful benchmarks for growth

Here’s the Creating Effective Fundraising Programs course outline:

Section 1: Divide & Grow™ I

Understanding the natural differences between your donors and learn how these affect your ability to sustain and scale your fundraising revenue.
Five Lessons
Topics: appreciating donor differences; evaluating your current revenue model; creating a sustainable fundraising business model

Section 2: Divide & Grow™ II

Appreciate the natural differences between your donors and how these affect your ability to sustain and scale your fundraising revenue. Learn cost/benefit differences between various fundraising vehicles
Five Lessons
Topics: donor progression pipeline; moving donors to their highest levels of giving; using events effectively

Section 3: The Development Plan

Gain a practical understanding of the distributed planning process. Create an annual operating plan within a multi-year framework.
Four Lessons
Topics: understanding revenue distributions; establishing meaningful benchmarks; putting your plan together

17 videos, 17 exercises, 2 case studies, 3 podcast interviews, 3 quizzes

Approximate time to complete: 10 hours.