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Customer Journey Mapping #4

Finding the “Sweet Spot” when Customer Goals and Your Goals Align

Learn how to align your goals to satisfy the customer…not the other way around. Too often we lose sight of the customer’s goals by placing too much emphasis on our product/service. This program will introduce the S.M.A.R.T. system, focusing on how to interact with the customer at each touchpoint to identify their needs, expectations or goals upfront, and meet or exceed them.  Properly executed, this leads to compelling customer experience.

  • Specific – What is the specific expectation of the customer at each touchpoint?
  • Measurable – Can it be measured: How clear is the expected result?
  • Achievable – Are the goals within your power to deliver…are they stretching the boundaries enough?
  • Results-Focused – Are the action steps leading to the desired result?
  • Time-Bound – Can you complete the transaction 100% during the touchpoint? If not, what next?

Why MarketAtomy?

As a social entrepreneur, whether you’re an emerging business or nonprofit, you need the right information, and you need it now! That’s why Nonprofit.Courses brings you MarketAtomy Academy premium content. This course, like their others, takes a deep dive into its subject so you can get to why you started your enterprise in the first place – to impact people!

[This is a paid course. Nonprofit.Courses earns an affiliate fee with every purchase. Thanks so much for your support!]
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