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Digital Marketing Strategy and Planning Specialization

Drive Digital Marketing Strategy. Place digital strategy at the heart of your business and learn all the core skills required to think, lead, and execute in a digital world.


  • How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
  • How digital research and social listening tools and tactics can provide insights into a business’s audience and competitors
  • How to use the principles of content marketing with a creative strategy to find, reach, and engage target audiences
  • How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy

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