Digital Marketing Strategy and Planning Specialization
Drive Digital Marketing Strategy. Place digital strategy at the heart of your business and learn all the core skills required to think, lead, and execute in a digital world.
WHAT YOU WILL LEARN
- How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
- How digital research and social listening tools and tactics can provide insights into a business’s audience and competitors
- How to use the principles of content marketing with a creative strategy to find, reach, and engage target audiences
- How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy
It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!
- Accelerate your growth with graduate level learning
- Earn an affordable, university-issued credential from top schools
- Over 5,200 courses in topics like business analytics, graphic design and more.
See everything Coursera has to offer!
