Display Advertising – Under the Hood of Programmatic

Display Advertising – Under the Hood of Programmatic is FREE courtesy of Feathr

1 Lesson / 29 Minutes / FREE

Programmatic advertising drives over 90% of mobile display ads Understanding the ins and outs of this channel will help give you an edge over traditional mediums.

Programmatic advertising is the automated process of buying digital ad space. Unlike traditional ad sales where advertisers negotiate directly with sellers, programmatic ad buys use algorithms – not humans – to make decisions and fill inventory.

Watch this webinar to get the inside scoop on programmatic marketing!

Click here to see more content from Feathr.

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