amy eisenstein

Donor Retention vs. New Donors: Donor Retention ALWAYS Wins

Brought to you FREE courtesy of Amy Eisenstein

1 Lesson / 7 minutes / FREE

Donor retention is a key strategy when it comes to fundraising. While donor acquisition is also important, retention is ALWAYS more worthwhile in the long run. Make sure you’re using these 3 methods to increase your donor retention rates with major donors. This video covers the finer points of donor retention, including keeping in touch with donors and asking them for help. This is the 24th video in the Major Gifts Challenge series.