E-Marketing Specialization

Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.

WHAT YOU WILL LEARN

• Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
• Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
• Apply testing and analytics to optimize your marketing efforts and improve business outcomes
• Develop an audience persona based on a target audience.

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

• Accelerate your growth with graduate level learning
• Earn an affordable, university-issued credential from top schools
• Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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