Filling the Online Donor Funnel through Search and Social Media

Brought to you FREE courtesy iMission Institute

3 Lessons / 25 minutes / FREE

New donor acquisition is a numbers game, but online outreach is making it possible for more nonprofits to engage in stepped-up new donor outreach. In this class, you will learn…

• 4 reasons why online methods are better for discovering new donors than traditional methods, like direct mail

• 3 free or low costs ways to attract many people into your online engagement funnel

• A six-step process for getting social media campaign success -how to get a Google grant, so that you can discover the people who already care about your nonprofit’s programs, services and mission.