Foundations In Fundraising Analytics
Foundations In Fundraising Analytics is a Premium course brought to you by the Prospect Research Institute.
Imagine the next time you are asked to present data on your donors and you show up with charts that demonstrate the kind of information that gets everyone in the room talking.
Sure, you will probably leave the meeting with even more questions to answer – but they will trust you to answer them.
How awesome would that be?
You have the fundraising knowledge and basic skills – you just need to know how to put it all together with an industry-standard method.
This course teaches you how to start using basic data mining techniques in Excel to solve fundraising problems, such as finding the best prospects in your donor database, comparing direct appeal results, or measuring donor retention.
In this course we take the fear out of analytics. By walking you through the terminology and techniques, step-by-step, and with lots of practice, you get comfortable with the data and how it ‘speaks’ to you.
- Recognize how analytics solves fundraising problems and how to choose the right technique
- Create a foundation of basic knowledge about variables and databases
- Apply the CRISP-DM approach to solving problems
- Use descriptive analytics to solve problems such as finding new prospects
- Use comparative analytics to solve problems such as measuring donor retention
- Present results persuasizely, including the use of data visualization
