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From Likes to Leads: Interact with Customers Online

WHAT YOU WILL LEARN

  • Define social media marketing and describe its purpose
  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
  • Define the goals of a social media campaign
  • Write, design, and repurpose engaging content for social media

What’s Coursera?

It’s where you can start, switch, or advance your career with more than 5,400 courses, Professional Certificates, and degrees from world-class universities and companies!

  • Accelerate your growth with graduate level learning
  • Earn an affordable, university-issued credential from top schools
  • Over 5,200 courses in topics like business analytics, graphic design and more.

See everything Coursera has to offer!

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