Matt recommends Guerrilla Marketing for Nonprofits by Frank Adkins and Chris Forbes, and Jay Levinson.

• If you build it, they won’t come.
• Your good work won’t speak for itself.
• And donors? They won’t give just because you need it.

You must tell them. You need to make your case. You have to market.

Unfortunately, marketing may be one of the least understood, under-applied and considered the most distasteful part of a lot of nonprofit leader’s work.

It doesn’t have to be that way!

Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money is a great start into highly effective, low-cost marketing tactics that you can easily apply today. Even better, it will get you comfortable with the concept of marketing, so you’ll do more and be better at it.

Special thanks to co-author author Chris Forbes for making his video series on Guerrilla Marketing for Nonprofits available on YouTube.

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