Henry Freeman practical Tips for Successful Fundraising

Henry Freeman Tip 03 – Heart vs. Head Fund-Raising

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Heart vs. Head Fund-Raising – Henry Freeman Tip 3.

Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.

Fundraising can be thought of, metaphorically, as falling into two categories: “Heart” and “Head” fundraising. These two concepts are often helpful for evaluating and examining how a particular donor relates to or connects with your organization.

(c) 2009 H. Freeman Associates, presented with permission.