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When “No” is Actually “I Don’t Want to Talk About It” – Henry Freeman Tip 5.
Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
For many older donors, a discussion about planned giving may be difficult for a wide variety of reasons. In this context, it is important to be attuned to the fact that “no” may have multiple meanings that can be misinterpreted by the fundraiser.
(c) 2009 H. Freeman Associates, presented with permission.
