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Looking Beyond the Next Gift – Henry Freeman Tip 13.
Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
Often financial pressures cause us to focus all of our attention on getting this gift at the expense of our long-term partnership with the donor. Understanding the role of a specific gift in the context of the long-term partnership is critical to building a successful fundraising program.
(c) 2009 H. Freeman Associates, presented with permission.