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Letting the Donor “Lead You” to What is Important and What is Not – Henry Freeman Tip 15.
Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
One of the most important challenges facing many fundraisers is finding ways to let the donor take the lead in identifying what is important (to them) and what is not. While we often go to the donor with something in mind as to what they may be interested in, it is important to be prepared for the donor to “lead you” in another direction in terms of their perception of what is important and what is not.
(c) 2009 H. Freeman Associates, presented with permission.