Henry Freeman practical Tips for Successful Fundraising

Henry Freeman Tip 19 – The Top-Down Principle: Organizing Your Office, Time, and Work

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The Top-Down Principle: Organizing Your Office, Time, and Work – Henry Freeman Tip 19.

Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.

Since most fundraising programs for small and medium-size non-profits evolve out of an annual fund model (with a heavy emphasis on mail solicitations and/or special events) a paradigm shift in thinking is often required to “break free” from an office organized around the “small donor” at the bottom of the Donor Pyramid rather than the small percent of donors who will account for a high percent of dollars raised.

(c) 2009 H. Freeman Associates, presented with permission.