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The Importance of “Organizational Hum” – Henry Freeman Tip 21.
Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
Organizational Hum is a concept that is often helpful when trying to determine in a very general sense how a non-profit is perceived by those within a wider audience outside an organization’s inner-circle and known constituency. It is a highly informal yet reliable barometer for identifying potential opportunities and challenges to be faced by a non-profit when trying to expand its donor base to include a wider audience.
(c) 2009 H. Freeman Associates, presented with permission.
