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Moving Beyond Donor Cultivation – Henry Freeman Tip 23.
Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
While thinking in terms such as “how do we cultivate our major gift prospects?” is a very important step in the right direction, the very best fundraising programs are always looking for ways (with top prospects) to move beyond the concept of major gift donors and prospects as a “group” or category of donor.
(c) 2009 H. Freeman Associates, presented with permission.