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Donor Acquisition: Some Hard Realities – Henry Freeman Tip 26
Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
Donor acquisition (through list rentals and mass appeals to those outside your current constituency) is often a financial drain rather than a solution or answer to the immediate or short-term financial needs of an organization.
(c) 2009 H. Freeman Associates, presented with permission.