Henry Freeman practical Tips for Successful Fundraising

Henry Freeman Tip 27 – Determining Gift Capability

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Determining Gift Capability – Henry Freeman Tip 27

Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.

Gift capability is a very important concept when attempting to determine the size of the ask. As noted in the illustration provided in the video, gift capability is determined in large part by the relationship between the financial capacity of the donor and the desire of the donor to support your organization.

(c) 2009 H. Freeman Associates, presented with permission.