Henry Freeman practical Tips for Successful Fundraising

Henry Freeman Tip 33 – The “Rubber Band Test”: Avoiding Organizational Drift

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The “Rubber Band Test”: Avoiding Organizational Drift – Henry Freeman Tip 33

Nonprofit.Courses is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.

Often non-profits establish a new program in the hope it will generate new revenue. If revenue generation is the primary motivation, it is easy to overlook a very important question: “How closely is this new program connected to our core strengths—i.e. what we do well—and our stated mission?”

(c) 2009 H. Freeman Associates, presented with permission.