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Turning Over the Bottle Caps: Finding Your Major Donor Prospects – Henry Freeman Tip 35
Nonprofit.Courses (https://nonprofit.courses) is excited to bring you Henry Freeman’s Series: 50 Practical Tips for Fundraising.
One of the primary challenges facing non-profits is how to identify potential major gift donors within their constituency. If, for example, your non-profit has several thousand donors, where do you “start your search” for donors (who are often currently giving at a very low level) who have major gift potential? The concept of “Turning over the Bottle Caps” can be a helpful tool for identifying potential major gift donors.
(c) 2009 H. Freeman Associates, presented with permission.
