Henry Freeman practical Tips for Successful Fundraising

Henry Freeman Tip 47 – The Challenges of a “Group Ask”

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The Challenges of a “Group Ask” – Henry Freeman Tip 47

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Almost without exception, if the motivation for soliciting donors as a group (rather than individually) is to save time or because it is believed people will “feel more comfortable”, the group ask will raise far less money.

(c) 2009 H. Freeman Associates, presented with permission.