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HOW COLLEGES AND UNIVERSITIES ARE USING DONOR SURVEYS TO RAISE MORE MAJOR GIFTS AND PLANNED GIFTS, by MarketSmart

HOW COLLEGES AND UNIVERSITIES ARE USING DONOR SURVEYS TO RAISE MORE MAJOR GIFTS AND PLANNED GIFTS is FREE courtesy of MarketSmart

Here’s what you’ll learn:

  • What questions to ask alumni and what words work best
  • How to design surveys that render high completion rates
  • How surveys build relationships
  • How to use surveys to improve your caseloads
  • Low-cost survey ideas and alternatives

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