How Social Technology Can Improve Donor Engagement & Retention is FREE courtesy of Bloomerang
1 Lesson / 53 Minutes / FREE
This session will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Take-aways:
Become familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand the impact social technology has on building loyalty (social media, P2P, etc.)
Learn new and effective donor communications techniquesSHOW LESS
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