How to Ask for a Major Gift – It’s a Negotiation Brought to you FREE courtesy of Amy Eisenstein 1 Lesson / 2 minutes / FREE See: How to Ask for a Major Gift – It’s a Negotiation Major Gift expert Amy Eisenstein, ACFRE, suggests you treat asking for a major gift like a business negotiation, and NEVER use a dollar amount range. You may like these, too:How to Prime Your Donors BEFORE You Ask for a Major GiftHow to Determine an Exact Ask Amount for Each of Your Major…Precisely How to Determine and Calculate Your Major Gift…How to Calculate the Amount of a Major Gift and 3 Reasons…