How to Ask for a Major Gift – It’s a Negotiation Brought to you FREE courtesy of Amy Eisenstein 1 Lesson / 2 minutes / FREE See: How to Ask for a Major Gift – It’s a Negotiation Major Gift expert Amy Eisenstein, ACFRE, suggests you treat asking for a major gift like a business negotiation, and NEVER use a dollar amount range. You may like these, too:How to Prime Your Donors BEFORE You Ask for a Major GiftHow to Determine an Exact Ask Amount for Each of Your Major…Precisely How to Determine and Calculate Your Major Gift…4 Metrics to Measure the Success of Your Major Gift Program